To some the idea of marketing and church go together about as well as oil and water. But if you’re reading this blog then you know that simply isn’t the case. Church Marketing is a unique and extensive undertaking. And chances are you’re having a hard time knowing where to begin. You’re not alone.
“Church Marketing is a unique and extensive undertaking. And chances are you’re having a hard time knowing where to begin. You’re not alone.”
Marketing a church can be one of the most difficult organizations to market. Think about it- marketing a business, or a non-profit- that’s easy (comparatively). There’s so many tangible aspects to a business. And there’s a worthy cause to pull at your heart strings for non-profits. But how on earth do you “Market” to fill the pews?
Filling the Pews
I firmly believe that every church is Marketable. Sometimes it takes really digging deep to discover just what it is that makes you unique. Dive deep into my 3 Part Series on Jump Starting your Church Marketing.
- First, you’ll need to Discover Your Identity. Find out why it’s so important to discover who you really are as a church body.
- Second, Determine Your Competitive Advantages. What are competitive advantages? How do you find them? And what do you do with them?
- Finally, Learn how to NOT be All Things for All People. This may sound counter intuitive, but in the end this will make you even more effective in your unique ministry.
Check Out Church Marketing 101 by Richard L. Reising for more great insight and advice!