Marketing Pitfalls: When You Take Your Own Photos

Whether you’re a church or a ministry you need images! From digital marketing to traditional flyers and brochures, images are essential for grabbing attention and clearly describing your strengths and cause.

We mentioned that dealing with Images can be a Pitfall in and of itself. So maybe you’ve decided that in order to avoid copyright issues you will take your own images. Awesome! That’s so exciting. But you’re not off the hook just yet.

The Dangers of Taking Photos

If you’re a church then you have a congregation. You want to share your amazing experience and people with the world! But if you plan to do that with images…read on!

You’re a non-profit ministry. You want to share your cause and really tug at heart strings. But there’s something you should now. Read on…

If there are people ANYWHERE in your images you could hit a pitfall! But there’s a way to avoid this.

Laws (and let’s be honest- ethics) requires you to have permission to take and use photographs of people: Especially for marketing! Ensure that you have covered all your bases when taking your own photos.

Creating a Release Form

Create a release form and ensure that it is signed PRIOR to photography. Release forms should contain detailed information on:

  • Who is taking the photos
  • Why the photos are being taken
  • How the photos are and can be used (typically you can include that they are for print and digital use)
  • That the model releases all rights to you
  • A parental signature requirement for any children under 18

I’d recommend searching out some Sample Release Forms online in order to get a good idea of what is typically used and what can best meet your needs.

Keep In Mind

Be sure to keep in mind that an individual cannot be photographed (and the photography used) without their permissions.

NEVER photograph anyone under the age of 18 without a parent’s full consent.

Be transparent. Let people know exactly what the photos will be used for and how you intend to use them.

With transparency and a good concise release form, you’ll be all set to create your own amazing marketing images!