When Your Target Audience & Identity Don’t Line Up

The Field of Dreams mentality just doesn't work when it comes to the church. All too often I've seen churches who believe that if they build a large gym, have a big party, or have a bigger building that the floodgates will open and the people will flock in. I'm not doubting the Lord's ability to fill your pews, but we aren't off the hook!


Marketing Pitfalls: Avoiding Cliches

I'm sure you've seen the clever sayings and postcards. Something like 'No Perfect People Allowed' or a man in jeans and work boots sporting his 'Church Clothes.' I went on a search for marketing postcards for a client and saw these sayings over and over again. At best I was frustrated.