When Your Target Audience & Identity Don’t Line Up

The Field of Dreams mentality just doesn't work when it comes to the church. All too often I've seen churches who believe that if they build a large gym, have a big party, or have a bigger building that the floodgates will open and the people will flock in. I'm not doubting the Lord's ability to fill your pews, but we aren't off the hook!

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Marketing Pitfalls: Avoiding Cliches

I'm sure you've seen the clever sayings and postcards. Something like 'No Perfect People Allowed' or a man in jeans and work boots sporting his 'Church Clothes.' I went on a search for marketing postcards for a client and saw these sayings over and over again. At best I was frustrated.