The Field of Dreams mentality just doesn't work when it comes to the church. All too often I've seen churches who believe that if they build a large gym, have a big party, or have a bigger building that the floodgates will open and the people will flock in. I'm not doubting the Lord's ability to fill your pews, but we aren't off the hook!
I'm sure you've seen the clever sayings and postcards. Something like 'No Perfect People Allowed' or a man in jeans and work boots sporting his 'Church Clothes.' I went on a search for marketing postcards for a client and saw these sayings over and over again. At best I was frustrated.
Digital gadgets and social platforms have made it so incredibly easy for us to record and share our lives at virtually any second. But for marketers this can be dangerous.
It's time to take your organization to the next level. Whether you're a church working to reach your local community, or a ministry trying to earn resources for your cause, social can be an incredible next step for you.
In order to successfully market your organization - whether you're a fortune 500 or a 501c3 - you must know who it is you are trying to reach. In a nutshell, this is your target audience.
What are you REALLY getting yourself into? If you're considering the digital leap, read on. When done right it's well worth it!
Now that you've determined who you are, it's time to decide where you want to go from here. In order to do that, you'll need to set very specific goals for your church. But there's one extremely important thing to keep in mind. You should not and can not be all things for all people!