What on Earth is PPC?

As you progress on your marketing journey you will no doubt at least hear the letters "PPC." No, this isn't a drug- but it can eat away all of your time and money if you're not careful!

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Marketing Pitfalls: Avoiding Cliches

I'm sure you've seen the clever sayings and postcards. Something like 'No Perfect People Allowed' or a man in jeans and work boots sporting his 'Church Clothes.' I went on a search for marketing postcards for a client and saw these sayings over and over again. At best I was frustrated.