Your cover photo is like your front door. It welcomes visitors in, while giving them a hint of what's inside. If it doesn't grab their attention, what's left to keep them from clicking away?
I'm sure you've seen the clever sayings and postcards. Something like 'No Perfect People Allowed' or a man in jeans and work boots sporting his 'Church Clothes.' I went on a search for marketing postcards for a client and saw these sayings over and over again. At best I was frustrated.
Digital gadgets and social platforms have made it so incredibly easy for us to record and share our lives at virtually any second. But for marketers this can be dangerous.
It's time to take your organization to the next level. Whether you're a church working to reach your local community, or a ministry trying to earn resources for your cause, social can be an incredible next step for you.
We mentioned that dealing with Images can be a Pitfall in and of itself. So maybe you've decided that in order to avoid copyright issues you will take your own images. Awesome! That's so exciting. But you're not off the hook just yet.
In order to successfully market your organization - whether you're a fortune 500 or a 501c3 - you must know who it is you are trying to reach. In a nutshell, this is your target audience.