Learning Facebook: Creating the Perfect Cover Image

Your cover photo is like your front door. It welcomes visitors in, while giving them a hint of what's inside. If it doesn't grab their attention, what's left to keep them from clicking away?


Marketing Pitfalls: Avoiding Cliches

I'm sure you've seen the clever sayings and postcards. Something like 'No Perfect People Allowed' or a man in jeans and work boots sporting his 'Church Clothes.' I went on a search for marketing postcards for a client and saw these sayings over and over again. At best I was frustrated.